Vesta Corporation and Mexican Operator Telcel Partner to Deliver New, Innovative Ways to Pay by Mobile App and SMS

Handset app and SMS enable fast and easy recharge for prepaid accounts in seconds, anytime and anywhere

Atlanta, GA — February 5, 2013 — Telcel, the leading mobile company in Mexico, has launched Recarga Amigo, an Android handset application that allows prepaid customers to make fast, on-the-go recharges 24x7x365. Powered by Vesta, a leader in electronic payments, the new app can be downloaded for free in the Google Play Store at

Like Telcel’s Mi Telcel web recharge service, the app is rich with convenient features including the ability for a customer to store a payment device, initiate a one-time recharge, view their balance, and sign up for recurring recharges.

Other exciting features of the app include the ability to “gift a payment” to another Telcel user’s account, or to transfer $5 to $200 to any Telcel user in Mexico with Pasatiempo Telcel.

In addition to the Recarga Amigo app, Telcel and Vesta are delivering new SMS recharge functionality for non-Android subscribers. Once a customer completes a successful transaction on the web, they are able to recharge via their phone by simply sending a text message to short code 3434 and inputting the desired amount of the recharge and the last four digits of the payment device on file.

“We are always looking for ways to provide customers with faster, easier ways to recharge and stay connected with friends and family,” said Alejandro Magaña, Telcel’s Subdirector for VAS. “With Vesta, we’ve delivered on that goal with the addition of the new Recarga Amigo app and SMS recharge functionality.”

Pablo Moray, Vesta Vice President of Latin America adds, “Vesta is excited to enable innovative, convenient recharge functionality for Telcel customers via a smartphone or feature phone. And with Vesta, these recharges are done in a totally secure payment environment that protects both customers and the operator.”

Vesta’s award-winning solutions deliver secure 24x7x365 electronic payment functionality for the customers of telecommunications, financial, and ecommerce merchants worldwide.

About Telcel
Telcel (Radiomóvil Dipsa), in operation since 1989, is the leading mobile phone company in Mexico with over 69 million customers, with the best service and broadest national coverage, operating over 200 thousand communities in 9 regions throughout the country. This represents over 90% of the inhabited areas of Mexico. Always at the forefront, Telcel offers the fastest domestic wireless connectivity in voice and data technology GSM/GPRS/EDGE and UMTS/HSPA/HSPA+/LTE.

América Móvil is the leading provider of integrated telecommunications services in Latin America. At the end of September, the company had 255.9 million wireless subscribers, 30.3 million landlines, 16.7 million broadband accesses and 15.8 million Pay TV clients.

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About Vesta Corporation
Vesta Corporation is the leading provider of innovative payment services for mobile operators. Vesta has processed hundreds of millions of electronic payments for a wide range of telecommunications products and services through operation centers in Europe, the Americas and Asia. Vesta’s state-of-the-art payment channels, best-in-class fraud management, PCI-compliant data security, and robust customer intelligence have proven to increase revenue and reduce costs for clients worldwide, including AT&T, Cricket Communications, Meteor, Movistar, Sprint, T-Mobile USA, Telcel, Tele2, Telefónica O2, Verizon, and Vodafone.

Media Contact:
Ian Toner
Communications Strategy Group, on behalf of Vesta Corporation