Five Challenges Merchants Must Address Now

Vesta white paper identifies top industry issues

ATLANTA, April 19, 2016 /PRNewswire/ — Vesta Corporation, a global leader in the field of card-not-present (CNP) transactions, has released a new white paper, “Five Challenges Merchants Must Address Now.” Based on shifts in consumer preferences and the new threats that come along with adding new purchase channels, the paper identifies the top five issues facing merchants today.

While there are a number of challenges merchants face as consumer preferences change, Vesta experts identified five that should take priority:

  1. The need to accept high risk payments
  2. The shift to “Fast Fraud”
  3. Burdens caused by manual reviews
  4. Making consumer data actionable
  5. Creating and using actionable KPIs

Experts continue to predict increases in card-not-present (CNP) fraud as e-commerce volume grows rapidly, with expectations for e-commerce to reach $480 billion by 2019 and CNP fraud to hit more than $6 billion by 2018. The introduction of EMV in the U.S. in October 2015 is also driving fraudsters away from physical stores and toward online purchases as they seek easier targets.

As consumers show greater preference for shopping through e- and m-commerce channels, retailers are adapting and offering goods and services through a wider variety of channels. The unfortunate reality for merchants is that many of these new channels, like mobile, are more susceptible to fraud. Mobile payments are also costlier for merchants than other channels, costing $3.34 per dollar of fraud loss versus $3.29 on other channels, according to LexisNexis.

“Merchants are facing a fork in the road where they are going to have to decide if they want to be in the business of fighting fraud or of selling their goods and services,” said Chris Uriarte, chief strategy and payments officer at Vesta. “They can devote their operational resources to building in-house solutions that are difficult to scale, or they can look to a more experienced third-party vendor who will allow them to refocus on activities that will grow the business.”

Merchants must recognize that fraud is on the rise across all channels. Fortunately, there are steps merchants can take to better protect their business, their data and their customers from fraudsters.

To download a complimentary copy of Vesta’s new white paper, “Five Challenges Merchants Must Address Now,” please visit

About Vesta Corporation:
Vesta Corporation is the global leader of revenue-generating payment solutions for enterprise partners in the telecommunications, media, financial, and digital sectors. The company’s patented fraud protection technology is proven to increase conversion and acceptance while eliminating fraudulent transactions and merchant liability. Vesta has been recognized as a leading innovator in payments technologies, holds multiple patents, and has won numerous awards as one of America’s fastest growing companies. Founded in 1995 and headquartered in Portland, OR, Vesta’s operations span the Americas, Europe and Asia.

Press Contact:
Ian Toner
Communications Strategy Group, on behalf of Vesta Corporation